How to use innovations for company growth

Master thesis English RESTRICTED
Melicharová, Kristýna;
(2011)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Růst firmy; Řízení inovací; Innovation Management; Company Growth; Inovace; Innovation

The purpose of this paper is to identify the key characteristics of successful innovation, analyse the innovation process in Unilever and provide set of recommendations for the company. This paper addresses a key question of current business -- how to achieve growth of ... View more
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