publication . Master thesis . 2017

Podnikatelský záměr: Soukromá škola se zaměřením na e-sport

Lipták, Martin;
Restricted Czech
  • Published: 01 Jan 2017
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
This dissertation thesis write up the bussines model to create private high school focus on e-sport. Theoretical part is focus on introduce basic information about e-sport and importance of this plan. Practical part include business plan, marketing mix, market analysis by Porters model, factors analysis by SLEPT, financial analysis with risk analysis and business model support by creative economy and knowledge management.
free text keywords: soukromá střední škola e-sportu; Business plan; podnikatelský záměr; private high school of e-sport; E-sport
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