Marketingová strategie miničokolád značky Orion na českém trhu

Master thesis Czech RESTRICTED
Růžičková, Anna;
(2017)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Minichocolate; Marketingová strategie; Čokoláda; Marketing; Chocolate; Miničokoláda; Orion; Marketing strategy; Nestlé

The aim of this master thesis is to evaluate Orion product portfolio and recent launch of a new product, Orion minichocolates, after that to propose customized adaptation of product marketing strategy. The thesis consists of three parts, where the first part is mainly t... View more
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