Marketingový výzkum hodnoty značky Puma

Bachelor thesis Czech RESTRICTED
Lhota, Filip;
  • Subject: sponzorování; brand; značka; propagace; marketing research; promotion; sponsorship; marketingový výzkum

My thesis introduces a problem of value identification concerning the brand Puma in the Czech Republic. The main objective of this thesis is to find out how is Puma perceived by the Czech population as well as how satisfied and familiar is the Czech population with its ... View more
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