Některé možnosti uplatnění sociálních sítí v oblasti e-commerce

Bachelor thesis Czech RESTRICTED
Králová, Lucie;
(2015)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: reklama; sociální síť; e-shop; social network; e-commerce; Alza.cz; CZC.cz; advertisement; DX.com

The aim of this thesis is to describe favourite social networks and the types of advertisement that are provided on those networks. In the second part is explained the term e-commerce and describe its various kinds. The practical part is dedicated to behaviour of chosen... View more
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