Guerilla marketing ako nový trend v marketingovej komunikácii

Bachelor thesis Slovak RESTRICTED
Baraniaková, Júlia;
(2010)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: guerilla marketing; marketingová komunikace; marketing communication; modern trends; nové trendy

The goal of the bachelor thesis is to theoretically define guerrilla marketing as one of the new trends in marketing communication and to point out its advantages and disadvantages compared to traditional marketing communication. Moreover, the aim is to show its practic... View more
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