Comparison of effectiveness of advertising expenses during broadcasts of main hockey events

Master thesis Czech RESTRICTED
Kozlová, Natálie; (2017)
  • Subject: rating; hokej; hokejový přenos; reklama; advertiser; hockey; advertisement; advertisement price; dotazník; cena reklamy; inzerent; questionnaire; hockey broadcast; televizní sledovanost
    acm: ComputingMilieux_PERSONALCOMPUTING

Title: Comparison of effectiveness of advertising expenses during broadcasts of main hockey events Objectives: The main goal of this dissertation is to compare the amount of money invested into the commercial advertisement during sport broadcasts at the ČT sport channel... View more
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