E-Commerce

Master thesis Czech RESTRICTED
KUBIČKA, Tomáš;
(2013)
  • Subject: loyalty program; elektronický obchod; marketing; e-commerce; věrnostní program; komunikační mix; e-shop; Internet; communication mix
    acm: ComputingMilieux_COMPUTERSANDSOCIETY

Diploma thesis "E-commerce" aimed to create a suitable solution for marketing mix of the e-shop Levneelektro.cz. Based on performed analyzes I concluded that improvement of a communication with customers is very important for company ELEKTRA PV. I found that a crucial s... View more
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