publication . Master thesis . 2013


Restricted Czech
  • Published: 01 Jan 2013
  • Country: Czech Republic
Diploma thesis "E-commerce" aimed to create a suitable solution for marketing mix of the e-shop Based on performed analyzes I concluded that improvement of a communication with customers is very important for company ELEKTRA PV. I found that a crucial step for maintenance of competitiveness is the foundation of a loyalty program which is responsible for keeping customer loyalty. I have designed two different solutions of the loyalty program that are appropriate for the company.
ACM Computing Classification System: ComputingMilieux_COMPUTERSANDSOCIETY
free text keywords: loyalty program; elektronický obchod; marketing; e-commerce; věrnostní program; komunikační mix; e-shop; Internet; communication mix
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