Analýza mezinárodní značkové strategie společnosti Nestlé

Master thesis Czech RESTRICTED
Krajčová, Lucie;
(2009)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: brands; strategické řízení značek; Nestlé; brand strategies; značka

Nestlé belongs to leading food and beverages companies in the world for almost 140 years. Throughout the time of its existence it expanded geographically and broadened its product portfolio. Nowadays, Nestlé delivers its products to 130 markets worldwide and manages a w... View more
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