publication . Master thesis . 2012

Factors influencing consumer purchasing intention on Thai herbal tea in Germany

Surattanaporn, Sukontha;
Restricted English
  • Published: 01 Jan 2012
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
Tea consumption has been increased, especially in Germany, as consumers are more concerned about health taking care for the people at different ages. Consumers are more careful of what they are consuming, and increasingly consuming the products which are originally come from nature. Herbal tea industry became more attractive and shows opportunities to the firms as well as consumers. A study about factors that can persuade or motivate consumer's intention to buy herbal tea from Thailand can help the entrepreneurial herbal firm or marketers in Thailand, or tea importer in Germany to realized the importance of factors influences consumer purchasing intention of Tha...
Subjects
Medical Subject Headings: food and beveragescomplex mixtures
free text keywords: čaj; Tea; Consumer behaviour; Německo; Thailand; Germany; Spotřebitelské zvyklosti; Thajsko
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