Značky Adidas a Puma v letech 2006-08 : komparativní studie

Bachelor thesis Czech RESTRICTED
Suchá, Helena;
(2010)

The bachelor thesis "Adidas and Puma brands in the years 2006-2008 : comparative study " deals with comparing the positioning and communication activities of Adidas and Puma sport brands in the years 2006-2008 in both Czech and Global market for sporting goods. Their Sh... View more
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