Marketing analysis of brand Yves Saint Laurent in portfolio L´Oréal

Master thesis English RESTRICTED
Petránková, Tereza;
(2011)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Marketing; Luxus; Yves Saint Laurent; Luxury

The aim of this thesis Marketing analysis of brand Yves Saint Laurent in portfolio L'Oréal is analysis of brand Yves Saint Laurent. The theoretical part focuses mainly on marketing, brand, luxury, analysis of brand and marketing strategies. Practical part based on the f... View more
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