Product placement and its aplication in foreign film

Bachelor thesis Czech RESTRICTED
Vaněk, Tomáš (2010)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: product placement; possible aplication of product placement; možnosti uplatnění product placement; product placement legislation; legislativa product placement
    acm: Hardware_INTEGRATEDCIRCUITS

Marketing and commertial communication and position of product placement within it, legislature governing product placement and its aplication, history of product placement, forms of product placement, use of product placement within marketing campaign, aplication of pr... View more
Share - Bookmark