publication . Bachelor thesis . 2010

Product placement and its aplication in foreign film

Vaněk, Tomáš;
Restricted Czech
  • Published: 01 Jan 2010
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
Marketing and commertial communication and position of product placement within it, legislature governing product placement and its aplication, history of product placement, forms of product placement, use of product placement within marketing campaign, aplication of product placement in movie Casino Royale.
Subjects
ACM Computing Classification System: Hardware_INTEGRATEDCIRCUITS
free text keywords: product placement; possible aplication of product placement; možnosti uplatnění product placement; product placement legislation; legislativa product placement
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