Analýza podnikového okolí

Bachelor thesis Czech RESTRICTED
Hladík, Ondřej (2016)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Travel Service, a.s.; SWOT analýza; SWOT analysis; Company environment; PEST analýza; Porter five forces analysis; Porterův model pěti sil; Travel Service a.s.; PEST analysis; Okolí podniku

This bachelor thesis deals with methods of analysing the company environment and then using these methods on a company Travel Service, a.s. The primary purpose is to determine main factors affecting the market position of this company. Methods used for analyzing the com... View more
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