Marketing strategy of PepsiCo

Bachelor thesis English RESTRICTED
Ploem, Matthias;
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Marketing; Strategie; PepsiCo; Strategy

The comparison of PepsiCos marketing strategy in the United States of America to the one applied in the Czech Republic is being analyzed in order to provide an answer to the following question: is PepsiCo as strong in the Czech Republic as in the United States of Americ... View more
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