publication . Master thesis . Bachelor thesis . Article . 2008

Marketing importance of body image

Koudelka, Jan;
Open Access Czech
  • Published: 01 Jan 2008
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
Consumer behavior is significantly influenced by body image. Psychological, social and cultural reflections of body image play serious role in marketing approach as they noticeably enter the buying decision process of consumers. Commonly substantial attention is devoted to problems connected with body image due to their healthy life relations and media attractiveness. Arising occurrence of critical data with regard to the worsening health condition of population used to be connected with marketing activities that leads to the increasing pressure on marketing regulation. That is why the research of this potential influence is very actual. Both the real body image...
Subjects
free text keywords: Body image; Body Image; Marketing; Marketingová komunikace; Coontent analysis; Obsahová analýza, body image; lifestyle magazine for women; content analysis; obsahová analýza; plastická chirurgie; plastic surgery; časopis životního stylu pro ženy, Body image; marketing; spotřební chování; customer behavior; ideál krásy; beauty ideal, Body image; Ideál krásy; Beauty ideal; Média; Marketing media, clustering; ideal beauty; shluková analýza; ideály krásy; body image, marketing; segmentation; segmentace; body image, body image; segmentation; MML-TGI; segmentace; ideál krásy; beauty ideal, Body Image; Reklama; Obsahová analýza; Marketing; Coontent analysis; Questionnaire results; Marketing communication; Advertising; Media; Dotazníkové šetrení, Business, HF5001-6182, Body image; magazine Květy; media; content analysis; obsahová analýza; MML-TGI; časopis Květy; média, Body image, chování potřebitele, spotřební marketing, reklama
Related Organizations
Any information missing or wrong?Report an Issue