publication . Master thesis . Bachelor thesis . Article . 2008

Marketing importance of body image

Koudelka, Jan;
Open Access Czech
  • Published: 01 Jan 2008
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Consumer behavior is significantly influenced by body image. Psychological, social and cultural reflections of body image play serious role in marketing approach as they noticeably enter the buying decision process of consumers. Commonly substantial attention is devoted to problems connected with body image due to their healthy life relations and media attractiveness. Arising occurrence of critical data with regard to the worsening health condition of population used to be connected with marketing activities that leads to the increasing pressure on marketing regulation. That is why the research of this potential influence is very actual. Both the real body image...
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