Analýza marketingového mixu vybrané společnosti v oblasti cestovního ruchu

Bachelor thesis Czech RESTRICTED
Pavlátová, Lucie; (2017)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Marketingový mix; Marketing; SWOT analysis; Cestovní ruch; SWOT analýza; 8P; Tourism; Marketing mix

The aim of this bachelor thesis is marketing mix analysis of a chosen company whose main business is providing services in tourism. This thesis is composed from two basic parts. The first one, theoretical, is focused on definition of marketing with description of specif... View more
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