publication . Bachelor thesis . 2008

Franchising jako úspěšná metoda podnikání

TŘEŠTÍK, Miroslav;
Restricted Czech
  • Published: 01 Jan 2008
  • Country: Czech Republic
Last 25 years, franchising as a system of business reach a dynamical progress thanks to the easier breaking through technological and political barriers in diffusing information. These days, there are lots of famous companies, all over the world, that are using this way of business and they are very known and successful with very strong position in market environment (environment of market). The most successful ones get to the global meaning. We have already known, franchising can significantly reduce business risks. Nowadays there are about 16 thousands independent concepts in working condition that are satisfying their consumers. The main goal of this work is ...
free text keywords: franchising; franchisor; franchisant; franchisingový koncept; franchisee; franchisingová smlouva
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