Internetový marketing v oblasti prodeje učebnic

Bachelor thesis Czech RESTRICTED
Brichzinová, Jana; (2013)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: internet marketing; internetový marketing; marketing na Internetu; marketing on the Internet; sale of textbooks; prodej učebnic

This paper deals with the use of internet marketing in selling textbooks. The aim is to suggest how to use internet marketing for the sale of textbooks (or books in general), based on knowledge of Internet users about internet marketing and based on information about th... View more
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