Analýza sortimentu Skechers

Bachelor thesis Czech RESTRICTED
Nguyen, Tuan Anh;
(2017)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: shoes; sortiment; produktová řada; product range; product line; obuv

This bachelor thesis deals with a topic of product range analysis of the American footwear company Skechers. The first part is theoretical and is devoted to the methods which focus on analyzing the product range and the product mix of the company. The second part is pra... View more
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