Trends in Fashion Marketing and their influence to consumer buying decision

Master thesis Czech RESTRICTED
Votočková, Pavlína;
(2017)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: social media; online nakupování; sociální média; Slow Fashion; online shopping; co-branding; fashion marketing; Fast Fashion; Fashion Marketing
    acm: ComputerSystemsOrganization_MISCELLANEOUS

This master's thesis deals with Trends in Fashion Marketing and their influence to consumer buying decision. The aim of the thesis is to analyse consumer's attitude to fashion marketing and it's current trends: Fast Fashion, online shopping, co-branding and influence of... View more
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