Vnímanie značky McDonald's na českom trhu

Bachelor thesis Slovak RESTRICTED
Harčár, Tomáš;
(2015)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: vnímaní značky; výzkum vnímaní; McDonald's; practices promotion; brand perception; research of perception; propagace praktik

The bachelor thesis explores perception of the brand McDonald's on the Czech market. The objective of this thesis is to test via questionnaire an assumption, which is based on belief that customers find food sold in McDonald's restaurant unhealthy and of poor quality. T... View more
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