Marketing klubu HC Olomouc zaměřený na on-line komunikaci
- Publisher: Vysoká škola ekonomická v Praze
Marketing; Sport; Internet
The theoretical part of this Bachelor Thesis on the topic "Marketing of Ice-hockey club Olomouc focusing on on-line communication" has got the aim of introducing general marketing, internet marketing, social sites on the internet and also the specifics of sports marketing. The practical part then introduces the Ice-hockey club Olomouc, assesses the current state of its on-line marketing communication and shows a comparison with its competitors on social sites. There will be also a questionnaire survey which will help us with proposing new recommendations for increasing the level of on-line marketing communication of the club.