Marketingová strategie firmy Bernard.
- Publisher: Vysoká škola ekonomická v Praze
marketingová strategie; pivovarnictví; originalita; originality; beer; marketing strategy; Rodinný pivovar Bernard
The thesis focuses on marketing strategy of Rodinný pivovar Bernard. The thesis is divided into two main parts - theoretical and practical. The theoretical part deals with general basics of marketing and introduce tools of marketing strategy. In the practical part I analyze company using marketing tools and on that basis I give recommendations to improve the activities of this brewery.