Marketingová strategie firmy Bernard.

Bachelor thesis Czech RESTRICTED
Hanzalová, Lenka (2011)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: marketingová strategie; pivovarnictví; originalita; originality; beer; marketing strategy; Rodinný pivovar Bernard

The thesis focuses on marketing strategy of Rodinný pivovar Bernard. The thesis is divided into two main parts - theoretical and practical. The theoretical part deals with general basics of marketing and introduce tools of marketing strategy. In the practical part I analyze company using marketing tools and on that basis I give recommendations to improve the activities of this brewery.
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