publication . Master thesis . 2011

Aktuálne trendy v Corporate Social Responsibility

Šimčíková, Eunika;
Restricted Slovak
  • Published: 01 Jan 2011
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
The aim of the thesis is to identify current trends in the field of Corporate Social Responsibility (CSR). The theoretical part of the paper deals with the evolution of CSR, the basic conceptual approaches, motivation of companies to adopt responsibile business pracitices, and the dominant global trends. The practical part assesses the relevance of CSR trends for one of the world's largest companies - General Electric.
free text keywords: corporate social responsibility; spoločenská odpovědnost firem; General Electric; corporate citizenship; firemní občanství; CSR
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