publication . Bachelor thesis . 2010

Consumer behavior research

Hašková, Lucie;
Restricted Czech
  • Published: 01 Jan 2010
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
The major part of this work is a consumer behavior research in process of buying christmas presents. The goal of this work is to describe a consumer behavior of Prague's customers in process of buying christmas presents, also describe a a consumer behavior of different age and social groups, as well as the difference between men and women.
Subjects
ACM Computing Classification System: GeneralLiterature_MISCELLANEOUS
free text keywords: nakupování dárků; spotřebitel; Presents; Consumer behavior; nákupní chování; Consumer
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