publication . Bachelor thesis . 2013

Marketingová strategie společnosti Alarmové systémy CZ

Fialová, Petra;
Restricted Czech
  • Published: 01 Jan 2013
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
This bachelor thesis deals with the marketing strategy and marketing communications of the company Alarmové systemy CZ and analyses all marketing activities that this company made during its first year of operation in the market. The aim of this thesis is to evaluate the marketing strategy and marketing communications of the company Alarmove systemy CZ and to suggest measures for its improvement. Through analyzing of its marketing communications were discovered the tools that the company uses to achieve its targets and whether they are sufficiently effective.
Subjects
free text keywords: Marketingová strategie; Malé a střední podniky; Marketing communications; Marketingová komunikace; Small and Medium Enterpris; Marketing strategy; Internet
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