publication . Master thesis . 2010

Building Company Loyalty System

Haniková, Alžběta;
Restricted Czech
  • Published: 01 Jan 2010
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
The thesis discusses the importance of loyal customers, and loyalty system as a tool for building loyalty. It defines loyalty and customer satisfaction, it deals with the issue of customer retention. It describes the history and types of loyalty programs, important factors for deciding on their implementation and problems associated with them. The practical part is concerned with the clothing market, Orsay company and its Orsay Club loyalty systeme. The work also includes a survey of the loyalty programs on the market with clothes, with a focus on Orsay and Orsay club.
free text keywords: loajalita; věrnostní systémy; loyalty programs; loyalty; spokojenost zákazníka; fashion market; trh s oděvy; věrnost; Orsay klub; loyalty clubs; Orsay
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