Building Company Loyalty System

Master thesis Czech RESTRICTED
Haniková, Alžběta;
(2010)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: loajalita; věrnostní systémy; loyalty programs; loyalty; spokojenost zákazníka; fashion market; trh s oděvy; věrnost; Orsay klub; loyalty clubs; Orsay
    acm: InformationSystems_MODELSANDPRINCIPLES | InformationSystems_INFORMATIONSYSTEMSAPPLICATIONS | ComputingMilieux_COMPUTERSANDSOCIETY | ComputingMilieux_PERSONALCOMPUTING | ComputingMilieux_MANAGEMENTOFCOMPUTINGANDINFORMATIONSYSTEMS

The thesis discusses the importance of loyal customers, and loyalty system as a tool for building loyalty. It defines loyalty and customer satisfaction, it deals with the issue of customer retention. It describes the history and types of loyalty programs, important fact... View more
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