publication . Master thesis . 2008

Contextual advertising using Google AdWords and Google AdSense

Mihok, Radovan;
Restricted Czech
  • Published: 01 Jan 2008
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
The thesis introduces contextual advertising on internet using Google AdWords. The paper describes individual steps of an ad campaign (product choosing, ad types, keywords), its management and success evaluation (calculation of ROI and modified ROI).
Subjects
ACM Computing Classification System: ComputingMethodologies_IMAGEPROCESSINGANDCOMPUTERVISION
free text keywords: PPC reklama; internet marketing; kontextová reklama; contextual adversiting; PPC advertising; Google AdWords
Related Organizations
Download from
Any information missing or wrong?Report an Issue