Segmentation of consumer's markets and evaluation of market's segments

Bachelor thesis Czech RESTRICTED
  • Subject: segmentation; Marketing; segmantace; segmentation of consumer's markets; consumer's market; spotřebitelský trh; tržní segment; segmentace spotřebitelských trhů; market's segment

The goal of this bachelor thesis was to explain a possibly segmentation of consumer´s markets for a chosen company, and to present a suitable goods offer, so it would be suitable to the needs of selected segments. The work is divided into theoretical and practical part.... View more
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