publication . Bachelor thesis . 2013

Segmentation of consumer's markets and evaluation of market's segments

ŠVECOVÁ, Iveta;
Restricted Czech
  • Published: 01 Jan 2013
  • Country: Czech Republic
Abstract
The goal of this bachelor thesis was to explain a possibly segmentation of consumer´s markets for a chosen company, and to present a suitable goods offer, so it would be suitable to the needs of selected segments. The work is divided into theoretical and practical part. First part describes marketing, segmentation, segmentation of consumer's markets, consumer's market, market's segments a other terms. Second part describes an evaluation of questionnaire survey, discovering of market's segments and presenting suitable goods offer for selected segments.
Subjects
ACM Computing Classification System: ComputingMethodologies_IMAGEPROCESSINGANDCOMPUTERVISION
free text keywords: segmentation; Marketing; segmantace; segmentation of consumer's markets; consumer's market; spotřebitelský trh; tržní segment; segmentace spotřebitelských trhů; market's segment
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