Segmentation of consumer's markets and evaluation of market's segments

Bachelor thesis Czech RESTRICTED
ŠVECOVÁ, Iveta (2013)
  • Subject: segmentation; Marketing; segmantace; segmentation of consumer's markets; consumer's market; spotřebitelský trh; tržní segment; segmentace spotřebitelských trhů; market's segment

The goal of this bachelor thesis was to explain a possibly segmentation of consumer´s markets for a chosen company, and to present a suitable goods offer, so it would be suitable to the needs of selected segments. The work is divided into theoretical and practical part. First part describes marketing, segmentation, segmentation of consumer's markets, consumer's market, market's segments a other terms. Second part describes an evaluation of questionnaire survey, discovering of market's segments and presenting suitable goods offer for selected segments.
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