publication . Master thesis . 2014

The Phenomenon of Youtubers and their Utilisation in Marketing

Tauchenová, Kateřina;
Restricted Czech
  • Published: 01 Jan 2014
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
This master´s thesis is called The Phenomenon of Youtubers and their Utilisation in Marketing. It presents Youtubers as idols of today´s young people and introduces options of utilization of their power for marketing purposes. The first chapter introduces the reader to the general matters of online marketing and offers basic knowledge about this area. The second chapter is dedicated to social networks and their utilisation in marketing field. The third chapter introduces the topic YouTube. It explains the term Youtuber and presents the types of videos mostly published by them. The last chapter is dedicated to the concrete examples of marketing activities which w...
Subjects
ACM Computing Classification System: GeneralLiterature_MISCELLANEOUS
free text keywords: influencer marketing; marketingová kampaň; YouTube; online marketing; sociální sítě; social networks; marketing campaign
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