Marketingová komunikace AC Sparta Praha

Master thesis Czech RESTRICTED
Fanta, Jan;
(2016)
  • Subject: social media; divák; komunikační strategie; fotbal; football; sociální sítě; fan; communication strategy; sport marketing; sportovní marketing

Title: Marketing communications of AC Sparta Praha Objectives: The main objective of this thesis is to analyze contemporary state of marketing communications with the audience of AC Sparta Praha, identify deficiencies and develop a proposal to improve the marketing comm... View more
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