publication . Master thesis . 2008

Marketingová komunikace AC Sparta Praha

Jůzová, Michaela;
Restricted Czech
  • Published: 01 Jan 2008
  • Country: Czech Republic
Title: Marketing communications of AC Sparta Praha Objectives: The main objective of this thesis is to analyze contemporary state of marketing communications with the audience of AC Sparta Praha, identify deficiencies and develop a proposal to improve the marketing communications with fans of this club. Methods: In this thesis have been used methods of case study, analysis of available documents and texts, structured interview with director od marketing, and director of communications and public relations of AC Sparta Praha. Results: By the analysis of marketing communications of AC Sparta Praha has been found that several projects could be added. The proposal h...
free text keywords: social media; divák; komunikační strategie; fotbal; football; sociální sítě; fan; communication strategy; sport marketing; sportovní marketing, sport marketing; Marketingová komunikace; marketing communication; AC Sparta Praha; Marketing sportu
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