publication . Bachelor thesis . 2015

Marketingový mix FC Baník Ostrava a návrhy na jeho zlepšení

Bartošek, Daniel;
Restricted Czech
  • Published: 01 Jan 2015
  • Country: Czech Republic
Abstract
Title: Marketing mix of FC Baník Ostrava and proposals for its improvement. Targets: Comprehensive appraisal of FC Baník Ostrava marketing mix. The objective was to make an improvement proposal of individual marketing elements based on the synthesis of the club fans marketing research results and author's experience. Methods: An electronic questioning was used to obtain the relevant information. This questioning was focused on the fans satisfaction, opinion and attitude. The respondents were the fans of FC Baník Ostrava. Results: Marketing research results showed deficiency in the current marketing mix of the club. Fundamental deficiencies regard an unprofession...
Subjects
free text keywords: football club; spokojenost fanoušků sportovní marketing; marketing; fotbalový klub; fans satisfaction; marketing research; sports marketing; marketingový výzkum
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