publication . Bachelor thesis . 2017

Využitie youtuberov v marketingu

Kladivíková, Zuzana;
Restricted Slovak
  • Published: 01 Jan 2017
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
This bachelor thesis aims at acquainting with one of the most significant marketing phenomena in recent: marketing campaings cooperating with youtubers. Also describes when and for what types of products it is appropriate to use this type of campaigns. First part of thesis points to the uniqueness of the video comparing to other formats and highlites its benefits over other media, using the human perception concept and marketign succes as a point of view. YouTube is examined as a most important current video platform and it´s reach in the czech audience is compared to the reach of czech TV stations. Second part of the thesis describes and analyzes the most popul...
Subjects
free text keywords: Youtube; Video marketing; Influence marketing
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