Synergetic Basis of Innovation Marketing

Article English OPEN
Melnyk, L; Dehtyarova, I;
(2012)
  • Subject: innovation | marketing | synergetic effects | synergy

Issues of synergetic effects of innovation marketing are considered in the article. It shows sources of synergetic effects of innovation marketing, types of synergism, synergetic effects of marketing innovations, as well as evaluation methods.
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