Influencia de las redes sociales sobre las decisiones de compra de estudiantes universitarios

Article English OPEN
Lorena Estefania Gutiérrez Flórez; Maria Isabel Correa Escobar; Andrés Henao Restrepo; Diana Arango Botero; Alejandro Valencia Arias;
(2017)
  • Publisher: Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU)
  • Journal: Cuadernos de Gestión (issn: 1131-6837, eissn: 1988-2157)
  • Publisher copyright policies & self-archiving
  • Identifiers: doi: 10.5295/cdg.150577lj
  • Subject: trust | L81 | social networks | decisión de compra | mercadeo | HF1-6182 | M31 | Commerce | marketing | confianza | información | information | redes sociales | purchase decisions

[EN] The emergence of social networks has not just had a great impact in the way companies promote their products and services, but also in the decision-making process of consumers regarding their purchases. Using the application and extension of the models proposed by ... View more
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