The determinants of the adoption intention of eco-friendly functional food in different market segments

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Moons, Ingrid; Barbarossa, Camilla; De Pelsmacker, Patrick;

Abstract: Microalgae-based food is a source of proteins that, in comparison to meat, offers significant environmental and health-related benefits. A successful market introduction largely depends on consumer acceptance of this food. The current study investigates the mo... View more
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