publication . Article . 2012

Beyond culture or beyond control? Reviewing the use of Hall’s high-/low-context concept

Kittler, Markus G.; Rygl, David; Mackinnon, Alex;
Open Access English
  • Published: 09 Nov 2012
  • Country: Germany
This paper reviews Edward T. Hall’s influential concept of high-/low-context communication and its use in cross-cultural research. Hall’s concept suggests that individuals combine preprogrammed culture specific context and information to create meaning. The use of context is argued to vary across cultures and country classifications have been attached to Hall’s concept. These country rankings have evolved over time classifying (national) cultures as ‘high-context’ (HC) and ‘low-context’ (LC). Since future studies employing Hall’s context idea as an underlying framework in cross-cultural research need to rely on a valid and reliable country classification, our st...
free text keywords: -, Rechts- und Wirtschaftswissenschaftliche Fakultät -ohne weitere Spezifikation-, ddc:650
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