publication . Part of book or chapter of book . 2011

E-commerce evolution in Hungary: an investigation of critical succes factor

Kolos, Krisztina; Gáti, Mirkó; Gyulavári, Tamás;
Open Access
  • Published: 01 Jan 2011
  • Publisher: Alexandru Ioan Cuza University of Iasi
In this paper we highlight how the use of internet has changed from 2004 to 2009 among Hungarian companies, how their expectations about the role of e-commerce as a competitive advantage has evolved and whether perceived benefits of e-commerce show a shift from 2004 to 2009.We investigate the role of environmental factors and market orientation as two relevant types of critical success factors proposed by the management literature and measure their impacts on Internet usage, expectations about e-commerce and perceived benefits of ecommerce. Our findings suggest that market orientation has a positive effect on Internet usage and perceived benefi...
free text keywords: Marketing, Service management, Commerce and tourism, Information economy
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Part of book or chapter of book . 2011
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