Motivations Behind Sustainable Purchasing
Part of book or chapter of book
- Publisher: Springer
Environmental economics | Logistics, production management
Sustainability issues in purchasing are receiving greater attention. Literature is rapidly growing,
with several research programs being initiated to investigate the topic. This study presents the results of a
research project which aims to reveal and structure the motivating forces leading companies to make efforts
in sustainability purchasing and the means used to attain achievements in some fields of sustainability.
Results presented in the literature are scattered in terms of the fields of sustainability: most of the studies
focus only on green or corporate social responsibility issues and there is a lack of exploratory models.
Sustainability in purchasing is addressed in a comprehensive way including green, social responsibility and
corporate growth issues. After presenting the results of a literature review, theoretical development was
undertaken to create a framework in which it is possible to describe the means of sustainability applied and
the motivating forces behind them. This framework serves as the basis for an empirical investigation among
Hungarian companies. Empirical results confirm the usefulness of the theoretical framework: the number
and the characteristics of sustainability activities were determined by the particular types of motivation – to
avoid negative effects, to achieve compliance with expectations and to attain positive effects.