publication . Other literature type . 2017

The reception of Bollywood in Malaysia (1991-2012): a contextual study

Sreekumar, Rohini;
  • Published: 03 Mar 2017
  • Publisher: Monash University
Abstract
Bollywood films are increasingly drawing scholarly attention for their global appeal and reception. Transnational studies have examined the reception of Bollywood in Australia, Britain, Scotland, South Africa, Russia, the United States of America, Bangladesh and Nepal. However, academic work on the Southeast Asian reception of these films is scarcer. This research seeks to fill this gap by looking at the reception of Bollywood in Malaysia from 1991-2012. The thesis adopts a contextual approach where the reception of Bollywood is situated within the broader Malaysian socio-political and religious contexts. Bollywood, which reached Malaysia as early as the 1930s, ...
Subjects
free text keywords: Uncategorized, 1959.1/1240437, monash:165912, cinema, tourism, malaysia, india, religion, open access, thesis(doctorate), ethesis-20160118-222143, 2016, bollywood, shah rukh khan
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Other literature type . 2017
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http://dx.doi.org/10.4225/03/5...
Other literature type . 2017
Provider: Datacite
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