Advertising and algorithms – the obvious gains and hidden losses of using software with intelligent agent capabilities in the creative process of art directors and copywriters

Other literature type English OPEN
Barker, Richie;
  • Publisher: Monash University
  • Identifiers: doi: 10.4225/03/58ace675a2029
  • Subject: Intelligent agents | monash:163776 | Open Access | 1959.1/1230737 | Creative process | Google search | 2015 | thesis(doctorate) | ethesis-20151204-135519 | Uncategorized | Creative advertising

Situated at the intersection of information technology, advertising and creativity theory, this thesis presents a detailed picture of the influence of autonomous software applications on the creative process of advertising art directors and copywriters. These applicatio... View more
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