The influence of social media in destination choice

Other literature type English OPEN
Tham, Min-En Aaron;
  • Publisher: Monash University
  • Identifiers: doi: 10.4225/03/58b8ec3ae8ddf
  • Subject: open access | 2016 | ethesis-20161110-093933 | tourism decision-making | thesis(doctorate) | monash:173270 | destination choice | Uncategorized | social media | 1959.1/1283898

The aim of this research is to investigate the influence of social media in destination choice. The evolution of social media within tourism has provided further impetus towards destination information search and image formation. To this end, existing studies have prese... View more
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