publication . Other literature type . 2017

National car and customer loyalty: the Malaysian perspective

Md Isa, Mohd Azwardi;
  • Published: 06 Feb 2017
  • Publisher: Monash University
Abstract
The ASEAN Free Trade Agreement has facilitated the entrance of foreign cars into Malaysia’s passenger car market and consequently imported cars are posing a serious threat to domestic automotive companies. This can be seen by decreasing sales figures and the deteriorating market share for the Proton and Perodua (companies partly-owned by government). Driven by this situation, this study examines customer satisfaction and loyalty for the consumers who have purchased these cars. Although consumer behaviour literature has highlighted consumer ethnocentrism as the main motivation for customers to buy domestic products, this study explores other factors beyond ethnoc...
Subjects
free text keywords: Uncategorized, open access and full embargo, branding, word of mouth, ethesis-20120718-110853, satisfaction, customer loyalty, monash:86713, thesis(doctorate), 1959.1/590457, 2012
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Other literature type . 2017
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http://dx.doi.org/10.4225/03/5...
Other literature type . 2017
Provider: Datacite
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publication . Other literature type . 2017

National car and customer loyalty: the Malaysian perspective

Md Isa, Mohd Azwardi;