National car and customer loyalty: the Malaysian perspective

Other literature type English OPEN
Md Isa, Mohd Azwardi;
(2017)
  • Publisher: Monash University
  • Identifiers: doi: 10.4225/03/589806fa00676
  • Subject: open access and full embargo | 1959.1/590457 | word of mouth | customer loyalty | branding | thesis(doctorate) | 2012 | ethesis-20120718-110853 | Uncategorized | monash:86713 | satisfaction

The ASEAN Free Trade Agreement has facilitated the entrance of foreign cars into Malaysia’s passenger car market and consequently imported cars are posing a serious threat to domestic automotive companies. This can be seen by decreasing sales figures and the deter... View more
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