Influence of service quality and ethical integration on branding outcomes in logistics services outsourcing

Other literature type English OPEN
Lazarevic, Violet;
  • Related identifiers: doi: 10.4225/03/589a6ed2ee84d
  • Subject: open access and full embargo | corporate brand equity | service quality | ethesis-20131010-105410 | ethical integration | thesis(doctorate) | 2013 | monash:120226 | Uncategorized | 1959.1/903425 | logistics outsourcing
    acm: ComputingMilieux_THECOMPUTINGPROFESSION

Outsourcing is increasingly being utilised by organisations to improve efficiency and minimise costs in order to effectively compete in the global environment. One of the most commonly outsourced activities is logistics, which typically consists of the transportation an... View more
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