Online shopping behavior in offline retail stores : strategic value for companies?

Master thesis English OPEN
Ferreira, José Pedro Santos;
  • Subject: Retailing | E-tailing | M-commerce | Online consumer behavior | Permission marketing | Customer relationship management | Contextual personalization | Sustainable competitive advantage | Firm resources | Dynamic capabilities | Customer knowledge | :Ciências Sociais::Economia e Gestão [Domínio/Área Científica]

In a world where e-tailing and traditional in-store shopping live together and complement each other in several shopping activities (Chu, et. al, 2010), little is known about the possibility of an emerging reality in which online and offline shopping merge into one sing... View more
Share - Bookmark