publication . Master thesis . 2013

Pestana Group : exploring the Spanish market

Grácio, Elisabeth Monedero;
Open Access English
  • Published: 01 Jan 2013
  • Country: Portugal
Abstract
Pestana, the largest Portuguese hotel chain, celebrated in 2012 its fortieth anniversary. Its portfolio included forty-seven hotels under Pestana Hotels & Resorts brand in thirteen countries across Europe, Africa and America, besides the units it managed under Pousadas de Portugal. The company’s future plans for expansion focused especially on emerging destinations of South America and the traditional European markets. Pestana was present in several cities in South American countries and it had already few ongoing projects in Uruguay, Argentina, Brazil and Chile. The main question regarded Europe. Pestana was particularly interested in the Spanish market. The ca...
Subjects
free text keywords: :Ciências Sociais::Economia e Gestão [Domínio/Área Científica]
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