Informational advertising in the context of sustainable fashion : the influence of information usage in advertising on consumers’ perceptions and willingness to purchase
Reif, Christina Eva;
Subject: :Ciências Sociais::Economia e Gestão [Domínio/Área Científica]
With the current situation of our modern society´s fast-changing desires and overconsumption, researchers and environmentalists agree that a change is needed and developing more sustainable behaviors is essential. This includes how we produce and consume clothing. Susta... View more
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