Informational advertising in the context of sustainable fashion : the influence of information usage in advertising on consumers’ perceptions and willingness to purchase

Master thesis English OPEN
Reif, Christina Eva;
  • Subject: :Ciências Sociais::Economia e Gestão [Domínio/Área Científica]

With the current situation of our modern society´s fast-changing desires and overconsumption, researchers and environmentalists agree that a change is needed and developing more sustainable behaviors is essential. This includes how we produce and consume clothing. Susta... View more
  • References (3)

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    Ajzen, I., (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50(2). 179-211.

    Chase, W.G., Simon, H.A. (1973). Perceptions in Chess. Cognitive Psychology. 4(1), 55-81.

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