Functional or emotional? How Dutch and Portuguese conceptualise beer, wine and non-alcoholic beer consumption

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Silva, Ana Patricia; Jager, Gerry; Bommel, Roelien van; Zyl, Hannelize van; Voss, Hans-Peter; Hogg, Tim; Pintado, M. E.; Graaf, Cees de;
(2016)
  • Related identifiers: doi: 10.1016/j.foodqual.2015.11.007
  • Subject: Emotions | Conceptualisations | Cross-cultural | Beverage choice | Non-alcoholic beer | Drinking behaviour | Qualitative research | Beer | Wine

Non-alcoholic beer (NAB) may be a healthier alternative to wine and beer consumption, however has little appeal to consumers. Conceptualisations, i.e. functional and emotional associations that consumers have with foods/beverages, were explored to understand how N... View more
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