In-store buying behaviour : memories of forgotten needs

Master thesis English OPEN
Kanabar, Amrita Dilipkumar Ranchhod;

This study aims to better illustrate in-store buying behaviour, in terms of how different stimuli activate parts of shoppers’ brains to remember items that were not part of their shopping plans. The aim is to shed some light on shopper’s attitudes and reactions to... View more
  • References (4)

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